Attention Entrepreneurs: Stop Your “Hustle”, “Grind” and “Struggle”

You may have a shirt or mug with a version of one of these phrases…

“Rise and Grind”

“The Hustle is Real”

“The Struggle is Necessary”

It’s become the mantra for entrepreneurs and new business owners. “I’ve gotta struggle, hustle and grind to make it” you think to yourself.

Really?! When did that become desirable or cool?

That’s the mindset you want to wake up to everyday? That’s your inspiration for leaving your cozy guaranteed paycheck with benefits and days off?

“Sleep is for the weak. I’ll sleep with I’m dead.”

Good luck with that. Sleep deprivation is the killer of your healthy, clarity and creativity. You know, those necessary elements needed to start and run a business.

“Entrepreneurship is risky. I’ve gotta throw everything I have at it.”

Yes, with anything there are risks, but before you go investing in online master classes, programs, software and virtual assistants, get yourself a plan. Sit down and think about what you want to accomplish. Well first make sure you get some sleep and are hydrated (self-care is paramount). Calculate your risks.

Get Real With Yourself.

What are you willing to lose financially, energetically, logistically? How much time do you currently have to spare? What is reasonable to accomplish with that time? Can you stay in your current position while you build your dream?

What’s Your Urgency Really About?

Anytime I hear people talk about their business with any of those three words, it’s a red flag. This can be about proving to others that you’re a success, challenging the naysayers, or providing for your family. The common theme — these are all externally charged, which makes you more prone to burn out and a short fuse of patience.

“Well I didn’t mean those words like that.”

Words are powerful and also provide clues to inner dialogues. I suggest you explore your own internal conversation about what being an entrepreneur is really about. It’s not glamorous, but no where is it written that you can’t enjoy yourself, have a balanced life or have fun. If you want to chase those millions and billions, go for it, but first ask yourself why. Why is that figure or target so important? How will it change things in your life? What small steps can you take today towards living your most fulfilling life?

“Do you not like money or something?”

Oh I love money! I love saving it, investing it and earning it. I know it flows and comes in when I’m in my most powerful state. When I stop worrying what everyone thinks or where the next check is going to come from, I take the necessary steps to attract in awesome opportunities.

The next time you think about your finances — do you want to grind, hustle or struggle? Choose your words carefully. They have more power than you think.

The 13 Most Common Entrepreneurial Pitfalls: Source, Symptoms and Remedies

It seems that everyone on Instagram is an Entrepreneur or CEO. What used to be a high risk and scary choice, has now been glamorized into fast money, luxurious lifestyles, and ready-set-go businesses.

A picture is worth a thousand words, but the stories behind the glossy pictures are anything but fancy. I know the true stories of self-doubt, self-sabotage, and business burnout.

Over the years I’ve seen the same 13 challenges and entrepreneurial pitfalls in myself, my clients, and other entrepreneurs:

1. Not Having a Clear Focus/Mission

2. Trying to Be All Things to All People

3. Lack of Revenue Diversity — Relying on One Client

4. Imposter Syndrome

5. DIYitis

6. Isolation

7. Burning the Candle at Both Ends/Lack of Self-care

8. Taking it Personal and Not Making it About the Client/Customer

9. Not Going All In/ Not Showing Up at 100%

10. Not Charging the Appropriate Amount (usually too little)

11. Investing in Tactics and Not Youself or Business

12. Not Taking/Accepting Help

13. Expecting Success to Come Easy with Minimal Effort

But how do we overcome these challenges and entrepreneurial pitfalls?

We start a new conversation.
We get honest
We get real and we get to the root of the issue.
Simple right? Now go do it!

It would be unfair to leave you with a list and a simple three-sentence plan.

In the next section, we’re going to dive into the source, symptoms, and remedy for each pitfall. Before we get going, I suggest writing down, the numbers of your pitfalls. Don’t be afraid… I deal with and have dealt with all 13!

1. Not Having a Clear Focus/Mission

Source: Information overload. The entrepreneur starts with an initial excitement and idea to follow and then, like Pac Man, starts gobbling up all the ideas. With a lack of organization and filtration device, the ideas get muddied. What once started as vibrant colors and ideas have now mixed into a glob of muck.

Symptoms: Squirrely focus. Distracted easily. Persuaded easily by others. Overwhelmed. Frustrated. Frazzled. “Yes” to all the things.

Remedy: Stop. It’s time to go back to square one before the business was ever in motion. What was the core idea or inspiration? What about it excited and motivated you? This is where your new mission and focus will be developed. If you are still unclear, reach out to trusted advisors or a business coach for clarity. This will be uncomfortable at the start but stick with it until you feel a focused energy.

2. Trying to Be All Things to All People

Source: People pleasing tendencies. Not wanting to disappoint people by saying no. Desire to be “The Nice Girl or Guy.” Seeking of Likeability.

Symptoms: Burnout. Overloaded schedule. Triple bookings.  Feeling of being taken advantage of. Plays roles that don’t suit skillset. Feeling of being helpful, but helpless. May suffer from reoccurring colds or illness.

Remedy: The Triple D Method to Time Management. All decisions will be based on the following three criteria:

• Doability: Can it be done with the current resources (time, skill, and manpower) as requested? If no, see “Delegatability.” If yes, see “Desirability.”

• Desirability: Does this feel like a treat or punishment? If it’s a treat, get it done! If it’s a punishment, see “Delegability” or use the power of “No.”

• Delegatability: Can this task realistically be performed by someone other than you? If yes, delegate away. If no, and it failed the “Desirability” and “Doability,” that’s a “Triple D Fail.”

You are only to say yes if it’s a “Triple D Success.”

3. Lack of Revenue Diversity — Relying on One Client

Source: Security. High Levels of Trust. Single Focus.

Symptoms: Scarcity mentality. Anxiety around outside factor. Worry around when the well will dry up. All or nothing mentality. Increased stress. Lack of sleep. Weight gain/Weight loss related to stress.

Remedy: Business Development. Who are the next 3-5 organizations/clients that would benefit from your services? It’s time to pick up the phone or write some emails. If a client is responsible for more than 40% of your revenue, it’s time to diversify. It’s easier to make up 40% than 100%.

4. Imposter Syndrome

Source: Lack of confidence. Self-doubt. Limiting beliefs around being qualified/verified. Past examples of failure, being unsure, witnessing failure in others.

Symptoms: Self-sabotage. Not showing up as an expert or thought leader. Playing small. Selling self-short.

Remedy: Create Your Credentials. Just like in school you had to pass a core curriculum, now is your chance. Write down a list of the credentials you need to be a qualified entrepreneur. Seriously. Don’t make it about anyone else. What do you need to learn, experience, gain expertise in, connect to? Create a 101, 201, 301 and 401 syllabi and go from there. After you’ve accomplished your course load, you get to graduate! Yes, you need a ceremony, cap, gown, and diploma!

5. DIYitis

Source: Lack of trust. Past disappointment. My-way-is-the-only-way mindset.

Symptoms: Overwhelm. Overload. Burnout. Distrust. Micromanaging others. Taking back control after delegating. Not outsourcing when appropriate. Slowing down progress. Project stall out.

Remedy: Recruit a Trusted Partner. Whether it’s a colleague or coach, you need someone who has your back and will give you honest feedback and input. You can’t do it all and you shouldn’t have to. What do you need support with? What can you easily move off your plate? Start small and work to build trust with others. If you assume everyone will burn you, you’re probably attracting in people who will. What if you could set your sites on someone who will be truthful and direct with you? Even if you don’t like what they have to say, at least you know where they stand. And how awesome would it be to move things off your plate and focus on your strengths?!

6. Isolation

Source: Fear of rejection. Desire to focus inwards. Introversion.

Symptoms: Refuses social invitations. Lack of networking and connection with others. (See DIYitis). Rejection of idea sharing and brainstorming.

Remedy: Exposure. Sign up for a Meet-Up group or networking event. Call a friend or two. Meet a colleague or client for coffee. Get a shower, get dressed and get out there. Your home office funk is seeping into your pores, it’s time to fresh up your body, mind, and brain!

7. Burning the Candle at Both Ends and Lack of Self-care

Source: Assumption of Machine-Like Abilities. False Sense of Unlimited Energy.

Symptoms: At its most extreme level, illness and burnout. Initially, it is shown as an unstoppable force. Others envy their unstoppable abilities that seem like the Energizer Bunny. For outsiders, they keep going and going without sleep. Without necessary care and recharge, they undoubtedly crash.

Remedy: Sleep (7 hours+), Meditation (5-10 minutes per day), Walking outdoors, Yoga, Nutritious food. If you’re familiar with Maslow’s hierarchy of needs, these are at the foundation. If you want to run efficiently like a machine, you’ve gotta keep it fueled and serviced.

8. Taking it Personal and Not Making it About the Client

Source: Fear of being wrong. Fear of failure. Scarcity mentality. Over-personification with business.

Symptoms: By only focusing on one opinion, the entrepreneur is either all right or all wrong. There is no gray area. With a personal single focus, decisions are made on emotional impulse and reaction. Feelings of disconnection and rejection. Internalization of rejection. Judgment. Energy sinks with each rejection.

Remedy: Objectification. You are not the business and the business is not you. Your business is your product/service for clients/customers. By focusing on the needs of those purchasing your goods and services, you can make comprehensive, data-driven and objective decisions. Each failure and success may be a result of your decision, but it does not define who you are.

9. Not Going All In or Not Showing Up at 100%

Source: (See Imposter Syndrome) Lack of confidence. Fear of failure. Fear of success.

Symptoms: Hesitation. Underselling expertise. Lack of risk taking. Unconfident body language. Fidgeting and lack of focus in conversation.

Remedy: (See Imposter Syndrome Remedies) Get to Your Why. It goes back to your why? Why are you an entrepreneur? Why are you taking some safe risks, but not the necessary ones to grow? What are you really afraid of?

10. Not Charging the Appropriate Amount

Source: Fear of rejection. Getting into Client’s Story. Assumption of Value. Interpretation of Lower Value. Lack of Confidence.

Symptoms: Stating prices and then quoting lower. Assuming client doesn’t want to or can’t pay prices. Afraid of people saying no. Consistently take money off of the table before the negotiation has begun. Acknowledges they could be making more, but find it hard to ask.

Remedy: Set Your Prices, Value, and Rationale. This is where you let the facts run the show. Do your research, how much are your competitors charging and what is an appropriate rate? What value do you bring to the table (see your credibility exercise in Imposter Syndrome)? Now write down your rationale for each price. This is your new internal and external script. Until you know it by heart and believe it, you depend on it.

11. Investing in Tactics and Not Yourself or Business

Source: Belief in the Magical Pill. Immediate Gratification. Avoidance of Discomfort. Lack of Focus or a Plan.

Symptoms: Multiple purchases of “Get Rich Quick” or “Learn this Tactic” program, but fails to full implement or see results. Thousands of dollars have been spent, but not invested. Uses language like “If only I…” or “When this gets done, then I’ll be successful.” Frustration at lack of results. Blames others for lack of success.

Remedy: The Mirror. What is it that you’re avoiding that you’ve been needing to do in your business? What are you not taking care of within yourself or relationships? The issues we see in our business are a direct reflection of what we’re not managing internally. Take a deep hard look in the mirror and start asking for help.

12. Not Taking or Accepting Help

Source: (See DIYitis) Lack of trust. Fear of burdening others. Fear of disappointing others.

Symptoms: Overwhelmed. Low energy. Dejected. Feeling like a failure.

Remedy: Stock Your Shelves. Just like in a supermarket, you’re going to do an inventory check. What are you feeling low or out of supply in? Motivation, support, a hug? Note what you need and then look at your supplies. Who around you can support you in restocking your shelves? Reach out and ask for exactly what you need. I guarantee you’ve got a long line of people ready to help you!

13. Expecting Success to Come Easy with Minimal Effort

Source: Instagram-Insta-Success Stories. Comparison. Instant Gratification.

Symptoms: Lack of patience. Frustration at delays. Anger. Dejectedness. Impulsive decision making. Quick-fix program purchases.        

Remedy: Build Your Blueprint. What does success look like for you? How long will it really take to get there? What resources do you need to support it? What daily, weekly, monthly tasks do you need to support it? What’s your contingency plan if it doesn’t work out?

The Key to Successfully Overcoming Entrepreneurial Pitfalls

The key is to think on a longer timeline. You may have daily wins and challenges, but your business will hopefully have a longer shelf-life than 2 weeks. Patience is the key.

If you have overnight success, the bar gets set even higher next time and the chances of disappointment are even greater. Start smaller and build from there. Consistency, patience, and follow through are your best friends.

It’s not sexy, but neither is losing everything and living on your mom’s couch.

My 2018 Business Goals

Earlier today I designed a graphic for a client representing her dream life in 10 years. She's a public figure and wants to expand her reach into the media world. I immediately thought of designing her a magazine cover. It was awesome (she thought so too!). I sent it over and wondered why I hadn't done it for myself.

Like most inspirational tools I design, they are inspired by my clients. I actually really love developing visual tools to help them see their progress, goals, and ideal images. I've created an Ideal Leader, Ideal Client, Life Map, Value Compass and now 10-Year Dream Board Image.

So I designed myself one for 2018 with my goals. I'm going big, because why the hell not?! I'm big on setting intentions and sharing it with others. So if you're reading this and you want to be a part of me making big moves in 2018, you can get started in 2017!

Here is the image.

2018 Goals

1. Make it on a magazine cover

2. Known as "Spitting Some Fire" in my "Super Fucking Magical Coaching" and hosting "The SpitFire Podcast"

3. 25+ Paid Speaking Gigs

4. 15 Active Clients Per Month

5. 2 Published Books

6. The SpitFire Podcast is killing it in downloads and sponsorship

7. Ongoing referrals for Confidence and Leadership Training for Existing and Emerging CEOs

8. I live by the motto "If It's Not Fun, Why Do It?!

9. I am a catalyst of positive change

10. I help people take care of themselves, so they can take care of business.

11. Quadruple 2017 Revenue

Before 2018 is here, I'd love to see your goals. Feel free to post them in the comment section or email it to me lauren@laurenlemunyan.com

Three Questions That Will Change Your Life

Are you ready to find the holy grail of question asking to know what you should do? Yes? Are You Sure?

Hehe those were three questions, but not the questions that will change your life.

As a coach, we are trained to have a tool box of tactics and engaging questions to get our clients to think beyond the known and go to the untapped vault of creativity and imagination. We guide people through the self-imposed and externally position stress and judgment to open their eyes to what could be possible.

See if what you were doing was working for you, you wouldn’t be reading this blog and you probably wouldn’t be seeking external expertise (P.S. You’re super smart for doing that. The most awesome, smartest people in the world have coaches). So I’m going to key you into the most awesome grouping of questions to get your future-self-brainpower going.

Ready?

You sure? Because things aren’t that bad. You know what to expect. You know what’s going to happen and how you need to show up to get a desired outcome. It’s safe there.

What’s that? You don’t want to be the same? You don’t want to keep being small? You’re ready to live large and all out?

Okay! You’re ready!

Here are the questions:

1)      What Do You Want?

2)      Why Do You Want It?

3)      What Would Be Different If You Had It?

 Ta-daaaaaaaa!

Answer those questions and make it happen. It’s that easy! If it’s not doable, you most likely have some blocks to success called GAILs (Gremlins, Assumptions, Interpretations, and Limiting Beliefs). These guys are within all of us and with the proper coping strategies and tactics to leverage them, you too can have the life you dreamed of!

The 101 of LinkedIn’s ProFinder Program

I was just turned on to The ProFinder Program on LinkedIn. As a coach always on the lookout for awesome clients to work with, this seemed like an amazing opportunity. Another coach mentioned it as great way to get leads.

Here’s how it works...

1. LinkedIn members will make a request for services they need. Once we find a request that matches your expertise, we'll send you an email.
2. If you're interested in their request, respond to the member with a short proposal. They'll also get access to your full LinkedIn profile.
3. If your offer fits the member's needs, they'll reach out and start a conversation.

LinkedIn is not like Upwork where they take a percentage of your revenue. The financial dealings and arrangements are up to you. Unlike other consultants, coaches request payment and a signed agreement before holding a session. His reduces the risk on both sides and makes the expectations crystal clear.

The sign up process was relatively painless. I signed up as a Pro with a skill set in Executive Coaching. Then a contact at LinkedIn reviewed my profile to make sure I did what I said I did.

I received a response within 24 hours that I needed to shift the order of my skills to reflect the ProFinder designation. I responded within 2 hours after the changes had been made and I was approved shortly after.

Feel fare to check it out at  https://www.linkedin.com/profinder/pros

I’m excited to see what happens!

What Kind of Business Owner Are You?

This will help you to determine your next and necessary steps depending on your involvement in the business.

Day-Dreamer

You plan and plan, but find it more enjoyable to dream about what your business could be. You’re not quite sure what you need to know, but you definitely don’t like sticking your neck out without more information and a plan.

Potential Risk: None

Financial Investment: None

Potential Reward: None

Hobbyist

You dabble on the weekends and when you get requests from friends. You’re not wanting to put more than a couple of hours in a month. It provides some play money, but you’re not ready to leave your job and take the plunge.

Potential Risk: Low

Financial Investment: Low – Depending on Project. If you’re into tech, this can get costly.

Potential Reward: Low – Spending Money

Side Hustler

Every ounce of free time outside of your 9-5, you’re working on your business idea. You’re putting in 10-40 hours a week on this and love what you’re doing. It’s only a matter of time before you take it to the next level and do it full time.

Potential Risk: Mid-Level, Depending on Industry and Project

Financial Investment: More than Hobbyist, but Not as High as the All-In Entrepreneur. You may invest your revenue back in your business

Potential Reward: Mid-Level, Could Provide Financial Security and Additional Lifestyle Options

All-In Entrepreneur

You have taken the courageous step into self-employment and walked away from your corporate security blanket. You are ready to give this everything you’ve got to make it successful. This is your dream and you know you can build an amazing company.

Potential Risk: High

Financial Investment: High

Potential Reward: High

Which Kind of Business Owner Are You? ______________________________________________

Which Kind of Business Owner Do You Want to Be? ______________________________________________

Hiring and Working with Friends

Yesterday I had a working date with my friend - a true sign we’re growing up. After a few hours of plugging away in silence, we chatted about our friends who are on the job hunt or starting their own companies. We talked about their opportunities and potential and then the conversation shifted to hiring friends.

I have an amazing collection of friends that would be great to work with, but i haven’t. It seems like a no brainer - low hanging fruit to reach out to, but to me it’s forbidden fruit I don’t want to ruin. Think about how many times you’ve been upset with a vendor and wanted to fire them or write a bad review - no-can-dos-ville with friends if you want to stay friends.

As a certified coach, we are trained to not get into our clients’ story. We must be objective and practice detached engagement. When you’ve been friends for over 10 years, storylines are what bind us together. I could say I can put that to the side, but that’s bs. What’s more challenging is the hint of a friend doing you a favor by hiring you. I don’t want a pity referral. I want a raving from the rooftop recommendation.

 The friends I have worked with have come to me with a true request at full price and offer of a barter or haggling. We have clear expectations and a signed contract. 

So if you can work with friends and forget that you’re friends while you’re working, you’ll be an even better professional and friend in the long run.  

Moral of of the story - don’t ask or do favors when it comes to your business and friends.  

Do I Need a Business Coach?

Answer "Yes" or "No" to the below statements.

1. I have great ideas, but get stuck when I try to make it happen.
2. My website doesn’t reflect who I am or what my business does.
3. I try to stay current on marketing trends, but don’t know which to do first.
4. I love what I do, but feel like I struggle trying to explain it to others.
5. My sales are not where I want them to be.
6. I worry about where I'll be in the future.
7. I don’t really know who my ideal client is.
8. If I could get more organized and focused, my business would take off.
9. I’m a first-time business owner and a lot of this stuff I’m “supposed to do” seems over my head.
10. A lot of people give me advice, but it doesn’t help and actually confuses and frustrates me more.
11. I feel responsible to make this business work, but I’m not the best at asking for help.
12. I work best when I can bounce ideas around and build a plan with someone.

If you answered yes to any of these statements,  I would love to talk to youabout what business coaching could do for you.

These were all real statements and scenarios from my clients. They felt overwhelmed by the decisions, technology, paperwork and day-to-day operations of their business. They knew they were capable of doing more and trusted me as their coach to take them there.

When Are You Going to Be Worth It?

I remember the day I finally decided to invest in myself. It was after years of putting everyone first. Whether it was new furniture, mortgage payments, car maintenance, or things my husband wanted, I always thought some one would tell me when it was my turn.

But my turn never happened. I paid all of the household bills and kept everything afloat all the while hoping someone would tap me on the shoulder and say, “You’re next up.” I’m pretty sure several people actually nudged me forward, but I wasn’t in a place to listen. I didn’t think I was worth it. I thought I needed permission from someone, but what I actually needed was permission from myself.

It wasn’t until I hit my personal rock bottom and asked for help from a coach that I could start to break through the cave of unworthiness I had built. After one conversation, I knew I had to do it. No more “we’ll see next year” or “when the house is paid off a little more.” One question flipped the switch and turned the lights on.

“When can it be your turn?”

At that moment I realized that it had always been up to me and here was a stranger giving me permission to think differently in the form of a question.

Now. Is. My. Turn.

After that conversation, I researched a coaching program and invested almost $9,000 and when I say it was worth every penny, I mean it. Not for the coaching tools (which were great), but for the personal investment and gift I gave to myself. It has changed the course of my life and I am forever grateful for that questions, but most importantly to myself.

Yes, there are bills and people depending on you, but a worthy and valued “You” pays back in dividends.

What have you been meaning to invest in that you’ve been putting off?

How would it change things if you believed you were worth it?

What are you waiting for?